Not that I was in any doubt, but After 5 weeks of traveling along the whole coast of Norway from Oslo all the way up to Finnmark – I’m more in love than ever before. In Norway – and in seafood. It’s been a project that I was lucky to be responsible for on behalf of the great marketing agency Jimmy Royal for the Norwegian Seafood-council and the main mission was to revive the tradition of seafood and inspire people to appreciate and eat more of it. Did you know that Norway has the largest coastline in the world and is the second largest exporter of fish after China? Did you know that 31 million meals of safood from Norway are being eaten daily around the world? I don’t think a lot of Norwegians do either… Norway has the best seafood in the world, yet Norwegians name 10 national dishes containing meat, before fish.
