Not that I was in any doubt, but After 5 weeks of traveling along the whole coast of Norway from Oslo all the way up to Finnmark – I’m more in love than ever before. In Norway – and in seafood. It’s been a project that I was lucky to be responsible for on behalf of the great marketing agency Jimmy Royal for the Norwegian Seafood-council and the main mission was to revive the tradition of seafood and inspire people to appreciate and eat more of it. Did you know that Norway has the largest coastline in the world and is the second largest exporter of fish after China? Did you know that 31 million meals of safood from Norway are being eaten daily around the world? I don’t think a lot of Norwegians do either… Norway has the best seafood in the world, yet Norwegians name 10 national dishes containing meat, before fish.
This is the story of how we built nearly 70 fishing-boats to fishermen who lost their boats after the deadly typhoon Hayan hit the coast of the Philippines. I met a lady in Ubud (Indonesia) who told me about the Iloilo-province in the Western Visayas. It is known for it’s rich marine wildlife and numerous fishermen, but they lost 90% of their fishing-boats during the typhoon. We decided to team up to try to make these people self-sufficient again by building boats to the fishermen. I posted one FB-post about the initiative right before x-mas, and over 100 people bought their own boat. The price: It costed only between 100 and 350 USD to build one, and if you bought one you could name it whatever you wanted. As soon as your boat was built, you would receive a photo of it with your chosen name painted on the side of the boat. The perfect x-mas gift!